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Ad-Engagement Predictions, Now At Univision
NEW YORK — Univision Communications has teamed with IPG’s media agency Mediahub in forging a partnership with EDO Inc. and datafuelX — an arrangement Univision says will allow it “to leverage...
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Newly Minted TelevisaUnivision Names Two Sales SVPs
MIAMI — Just days after the closing of a transaction that effectively melds Televisa’s media content and production assets with those of Univision, the combined company now known as TelevisaUnivision...
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Cross-Channel Asset Identification Coming To Univision
Ad-ID, used for identifying advertising assets across all media platforms, has agreed to a new partnership with TelevisaUnivision to support advertising asset identification and tracking for...
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Former Comscore, Univision Communications Leaders Joins NBCU
Two new members of the Ads and Partnership Communication team are being welcomed at NBCUniversal. One of the new hires is the former Head of Corporate Communications at Comscore, where he guided the...
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Wix Wins A Pan-Latin Roku Position as Prende TV Ends
TelevisaUnivision Inc.’s soon-to-launch global streaming service known as ViX will be available on the Roku platform in the U.S. and Latin America. As part of the agreement, Roku remote controls seen...
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Vevo Lures Ex-Univision Sales Star For West Coast Duties
LOS ANGELES — He spent more than two decades at Univision Communications. As of today, he’s now at digital music video network Vevo, which has its sights on capturing more TV audience — and ad dollars....
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‘Pantaya’ Heading to TelevisaUnivision as its Lead Investor Grabs Hemisphere
MIAMI — When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and “KQ105,” the Spanish Contemporary cadena (or...
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Ex-Univision PR Pro Resurfaces at BBC, With Mercedes
For nearly seven years, she was known across the broadcast media industry as the Vice President of Corporate Communications for Univision, and the key conduit for those wishing to connect to its radio...
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‘Univision Top TV Shows’: Now a Dedicated TuneIn Option
A “curated slate” of Spanish-language podcasts from TelevisaUnivision’s audio network have been amalgamated and can now be found in a dedicated station on the TuneIn live streaming audio service....
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A Univision Marketing Veteran Rises
MIAMI — She’s been associated with the Univision brand for 13 1/2 years, joining what is today TelevisaUnivision in October 2009 to launch integrated 360-degree campaigns for clients including Procter...
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Investment Community Digests Suicide of Thomas H. Lee
Fifteen years ago, the biggest radio broadcasting industry story involved a proposed acquisition and privatization of the predecessor of iHeartMedia. The effort resulted in Clear Channel Communications...
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The InFOCUS Podcast: Anne Schelle
Anne Schelle, the Managing Director of Pearl TV — the business organization of broadcast TV companies with a shared interest in the voluntary rollout of NEXTGEN TV — chats with RBR+TVBR Editor-in-Chief...
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Claudia Puig Out as Univision/Miami Head
MIAMI — For 26 years, she’s been the President/GM of the broadcast media properties that today comprise TelevisaUnivision‘s Miami-Fort Lauderdale-Hollywood station group. Now, she’s being transferred...
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Ex-Univision Traffic Director Rises At Gray
For the past three years, he has served as Vice President of Traffic and Sales Systems for Gray Television. Now, he’s poised to take on the role of SVP/Sales Operations. Please Login to view this...
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TelevisaUnivision Puts Pereira In Chief Ad-Building Role
NEW YORK — It’s a newly created role at TelevisaUnivision “designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and...
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